Robert Farina is an accomplished senior executive with more than 28 years of experience in successfully growing enterprise software and service businesses, with CyberShift being the third organization where he has served as its chief executive officer. Before joining CyberShift in 2002, Farina served as vice president of USinternetworking (now a part of AT&T); at that time the largest publicly held Application Service Provider (ASP) in North America. He joined USinternetworking through the sale of EnableVision, a highly successful software consulting and implementation firm which he founded. Prior to EnableVision, Farina was the CEO of a leading vertical market provider of enterprise software to the publishing industry, as well as vice president and general manager for a major firm focused on human resource and payroll systems. He began his career at Control Data's Business Information Services Division. Farina is currently an active member of the Advisory Board of the Columbia University Masters program for Information Technology Management. He is a graduate of the Wharton School of Business, University of Pennsylvania.