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Jason Averbook


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Wednesday, November 9, 2011

Radio Show #91: Marcia Conner, Industry Analyst & Author

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Marcia Conner is an independent industry analyst and consultant, focused on creating collaborative culture with some of the largest organizations in the world. She is also a Batten Fellow at the Darden School of Business and research fellow of the Altimeter Group. Her latest book, The New Social Learning: A Guide to Transforming Organizations Through Social Media, addresses modern organizational challenges such as widely dispersed employees and striking differences in work styles, particularly across generations.

She is considered a leading expert on aligning social business strategies with corporate culture to speed innovation, inform decision-making, and invigorate an organization's value chain. The collaborative tools Conner uses introduce ideas in quick bursts, in the flow of work, equipping people to tap the collective brainpower of the larger community in extraordinary ways.

Conner has personally confronted and overcome the pressure-filled responsibilities senior leaders face, bringing to bear the agility and advantages of social technologies. She overcomes resistance with fact-based examples of success, translating her corporate experience into the credibility executives demand. Clients span industries and markets including business-to-business, business-to-consumer, financial services, professional services, technology, telecommunications, and national intelligence.

A 20-year veteran of the enterprise market, Conner is member of Telefónica’s Innovation Council and writes the "Learning At All Levels" column for Fast Company. She was Information Futurist and Vice President at PeopleSoft, Worldwide Manager at Microsoft, VP of Enterprise for Pistachio Consulting, and Editor-in-Chief of Learning in the New Economy magazine. She has been quoted on the BBC, in The Wall Street Journal, Forbes, Fortune, CIO, CLO, Information Week, and has appeared on ABC World News This Morning. She is currently working on her forth book, on human ingenuity, due out in late 2012.

You can follow her blog and on twitter @marciamarcia

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